BAMMA officials today announced and exciting new partnership with one of Asia’s most popular entertainment channels called KIX.
Details of which were released in the following press release;
January 20, 2014 – Europe’s flagship Mixed Martial Arts promotion, BAMMA, is proud to announce a new television partnership with Asia’s premier action entertainment channel KIX, operated by Celestial Tiger Entertainment. The deal will see BAMMA events now broadcast across Asia on KIX and KIX HD in Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Brunei, Vietnam and the Philippines.
BAMMA’s Director, Ashley Bothwell said:
“We’re really pleased to be able to confirm our deal with Celestial Tiger Entertainment. KIX is a perfect platform for BAMMA in Asia and our events will sit well amongst the channel’s core programming of combat sports, action reality and series, and action movies. We are excited about the extended audience that BAMMA shows will now reach across parts of Asia, and we look forward to working with Celestial Tiger Entertainment and KIX over 2014.”
The date for BAMMA 15, the first of BAMMA’s schedule for 2014, is to be announced in the coming weeks.
Alan’s Angle: BAMMA continues to be on of the most exciting MMA events on the European calendar and with this deal it means their TV reach includes North & South America, Africa, Europe, Russia, and now Asia. This can only mean good things for MMA fans in the UK and could result in a continuation of top international talent mixed with the best European and UK fighters at each BAMMA event.