Conor McGregor

UFC 196 by the numbers

UFC 196 is nearly a week behind us and it seems that the PPV headlined between Conor McGregor and Nate Diaz was one of the best received shows in the promotions history.

The UFC have today released the following stats to show what a record breaking show it turned out to be;

UFC 196 is trending to be the highest PPV event in UFC

UFC 196 had the highest digital PPV sales of all

UFC 196 PPV Prelims averaged 1.8M viewers, making it the second highest viewed PPV prelims in FS1

UFC 196 had the highest PPV Prelim P18-49 audience in FS1 history with 1M viewers

UFC 196 PPV prelims ranked #1 across broadcast and cable during its time period with M18-34, P18-34, M18-49 and P18-49

UFC 196 set the record for new subscribers and viewership for the UFC FIGHT PASS Early prelims

UFC 196 Embedded Youtube series had 4.9M views, a record for the short form series to-date

UFC 196 was the #1 Twitter sporting event for the week of 2/29 – 3/5 and #1 sporting event on 3/5 with 107M impressions and 844K tweets in the U.S. alone

The @UFC Twitter handle was the most engaged sports brand on Twitter during the week of 2/29 – 3/5

The UFC accounts gained almost 100,000 new fans on Facebook and Instagram during the week of the event alone

UFC 196 set the record for highest event traffic to

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