BAMMA, the UK’s Leading Mixed Martial Arts Entertainment Brand, today announced a groundbreaking broadcast deal with ITV. The deal will see BAMMA become the first MMA promotion to broadcast on the ITV network with live coverage of BAMMA 33: Scope Vs. Lebout from Newcastle on ITV4 on 15 December.
BAMMA was launched in 2009 and has since forged its place as one of the most exciting and entertaining MMA promotion in the UK and a home to elite fighters from around the world, drawing unrivalled domestic viewing figures.
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ITV4 is an established home to leading sports and this deal brings BAMMA on to a platform which regularly shows a heavyweight sporting line up including Racing, French Open tennis, the Tour de France, live international and Europa League football, live Boxing, PDC Darts, Snooker and Motor Sports.
BAMMA Managing Director Ashley Bothwell commented: “With BAMMA 33: Scope Vs. Lebout on 15 December we will, together with ITV, aim to bring MMA to an unprecedented number of homes in the UK.We can’t think of a more perfect domestic TV partner for the BAMMA brand and believe this deal signifies a significant public and industry acceptance and recognition of Mixed Martial Arts.”