The UFC have made a major step forward in increasing their footprint in Europe today announcing a partnership with BBC Three.
As part of the deal, BBC Three will provide content via their digital platform which includes behind the scenes at EMEA (Europe, Middle East and Asia) events.
The deal will start this week in the run up to #UFCLondon which takes place this weekend at the 02 Arena in London.
The story was announced today via Simon Head at the Sun.
This is a big move for the ever increasing footprint of the UFC in Europe and in my eyes a real win for fight fans.
Live commentary will be provided aswell as post-fight videos via the BBC Three website and it is also rumored that there will be some MMA related documentaries forthcoming which again can only be a positive in helping to spread the name of the sport in Europe.