Asia‘s largest MMA promotion ONE Championship are reportedly set to receive a cash injection that could be in the tens of millions of dollars from Heliconia Capital Management of Singapore in order to build their brand in the Chinese market.
Last week, the world’s largest MMA promotion, the UFC, announced that it had been purchased for an enormous $4bn. One of its largest competitors, and the leading promotion on the Asian continent, ONE Championship, is now about to receive its own financial boost with the news it will be receiving substantial investment from Heliconia Capital Management (HCM).
HCM, according to the Wall Street Journal, is an arm of Singapore based investment company Temasek. Although ONE is small in comparison to the UFC at present, it is the dominant MMA brand in Asia and growing faster than any combat promotion on the planet.
Formed by former Muay Thai fighter and Harvard graduate Chatri Sityodtong, ONE is currently broadcast to over a billion homes, and boasts some of the most talented young fighters in the sport. HCM typically invest in medium to small sized companies (in global terms) with the aim of turning them into dominant world-wide brands. It is thought the investment will be ploughed into the promtions efforts to corner the Chinese market in the next 12 months.