Midway through their first ‘season’ the Professional Fighter’s League has announced a 28 million dollar boost to it’s coffers from 3 rather well known investors in comedian Kevin Hart, reality TV heavyweight Mark Burnett and the Washington Capitals owner Ted Leonsis.
Next week will see the 6th regular season event in Atlantic City as fighters seek to clinch a place in the play offs, overall winners in 6 weight divisions will pocket 1 million dollars in prize money. Currently 25 fighters have secured their place in the next round. The prize pot sets apart the PFL from other competitors seeking to take a piece of the UFC and Bellator’s market. It has also enabled the company to secure talents which it would have struggled to attract in the past such as UFC vet Will Brooks.
The investment is seen as development capital to take the promotion to the next level, analytics are believed to be a focus of Carlos Silva, providing fans with cutting edge breakdowns of PFL events.
In an interview given to Variety, Silva explained “This is a big sports opportunity; The most valuable thing in media right now is content that can drive subscription opportunities.”
Association with a household name such as Kevin Hart is sure to attract interest from casual fans before even considering the financial boost. Fans will be keen to see the impact this investment has on the production of the second season.