Dana White: “UFC NOT For Sale”

The President of the Ultimate Fighting Championship has been forced to deny reports which broke last night through ESPN that the UFC is in “advanced talks” to sell the promotion for between $3.5bn and $4bn.

Dana White has poured cold water on reports that the UFC is close to being sold. Speaking on The Dan Patrick Show, White offered this stern rebuttal when quizzed on the potential takeover:

“We’re not up for sale. I’ll tell you this. The day we decide to sell I probably don’t want to do this anymore. I love this. I love this business. I love the sport. I jump out of bed everyday excited to go to work … We’re always working on deals and on our expansion globally. Since I have been saying since this thing came out, no, we’re not for sale.”

White went on to allude to expansion in the Far East, where ONE FC are currently the dominant MMA brand, leaving the door open for a least a portion of the business to be sold to foreign interests.

Darren Rovell broke the story Tuesday on the ESPN wesbite claiming Zuffa were in advanced talks with at least four interested parties including WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group. Later speaking with the Review Journal, the UFC president dismissed Rovell as being, “not a fan of facts”. However, the journalist stood by his story claiming it was verified by five independent sources.

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