The long awaited Zuffa sale of the UFC was finally confirmed this week as WME-IMG forked up an incredible $4bn for the world’s biggest MMA promotion. However, Dana White will not be going anywhere soon with the news he will continue his role as the UFC front-man for the next five years.
First reported over a month ago, the UFC has been a negotiating a sale for some-time, and the news finally broke towards the end of fight week as UFC 200 came to its conclusion. But despite the sale bagging President Dana White $360m for his share in the company, he, as expected, will continue in his present role and claim a spectacular 9% of all company profits for the next five years.
Former majority shareholdeer Lorenzo Fertitta is set to lose any managerial responsibility with the promotion, but will maintain a minority share, despite negotiating one of the biggest sales of a property in the history of sports. His decision to trust childhood friend White when he told him that MMA could be a huge sport, with the right marketing, having proved to be one of the greatest bets of all time.
But now, new owners WME-IMG will trust White’s judgement exclusively, as the man himself explained to KLAS:
“I’m stepping forward, I’m not stepping back.
“With Lorenzo leaving, it’s a lot more work for me. Lorenzo and I used to divide and conquer. With him gone, I’m going to have to pick up a lot of the stuff he used to do.”
White is reported to be earning 9% of profits from the UFC over the next five years for performing a similar role as he has for the last decade.